Developing Your Personal Brand

Course Description

Having a personal brand isn’t just for famous people and social media influencers. All of us – whether we realize it or not – convey a brand. But not all of us have deliberately considered and shaped our brands. As a result, we leave it to others to judge for themselves what our brand is, and that may not be what we want.

PathWise’s Developing Your Personal Brand course will help you articulate your brand – what makes you, well, you – and put it to use. We cover what it really means to have a personal brand, how to build one, and how to apply it both online and offline.

We draw from recognized experts like Dorie Clark and others to help you build a brand that describes your unique value!

A successful young businessman confidently points towards himself, symbolizing personal branding and entrepreneurship success.

5 Video Based Modules

Each video is generally less than 15 minutes. Binge them all or take your time. It’s up to you!

70 Minutes of Guidance

Delivered by PathWise instructor Emily Lowry

2 Worksheets and an assessment

Our worksheets will help you organize your thoughts as you work through the program

A quick look at what this course is all about

Inside the Course

Module 1

What is a Personal Brand

Learn about personal brands, the elements that make up your brand and how personal brands are similar to corporate brands.
Module 2

Why Personal Brands Are Important

Understand the many ways having a strong personal brand can help you in your day-to-day work and in your broader career
Module 3

Strategies for Creating a Personal Brand

Work through the process of creating a personal brand that describes your unique value and character
Module 4

Communicating Your Personal Brand

Learn how to convey your brand in online and offline activities, particularly in the context of a job search
Module 5

Managing Your Personal Brand

Understand how to manage your brand over time, and what to do if you have an off-brand moment

Choose Your Level of Support

Choose the amount of support that feels right for you. Learn at your own pace, or add guidance as you put things into practice.

Self Guided

$0
Free Course!

Access to all program videos
Access to all worksheets

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With Supplemental Career Coaching

$289

Access to all program videos
Access to all worksheets
2 one hour coaching sessions with one of PathWise’s career coaches

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With Supplemental Leadership Coaching

$769

Access to all program videos
Access to all worksheets
2 one hour coaching sessions with one of PathWise’s leadership coaches

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Want Ongoing Support Beyond This Course?

If you’re looking for continued guidance, live support, and access to all PathWise courses, our Plus Membership offers the most long-term value.

Plus Membership

$97/year
  • This course and all PathWise courses
  • Live support 3x weekly through “Ask Us Anything” sessions
  • Private community spaces for every career stage and goal
  • Full Video Library with on-demand how-to videos and PathWise Live sessions
  • On-demand event replays so you never miss a session
  • Content Library with articles, book summaries, frameworks, tools, and templates
Get Full Access

Not sure which path makes the most sense?

Start with what feels right for you — you’ll have immediate access to the course and the option to add support or upgrade later.
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