Developing Your Personal Brand

Course Description

Having a personal brand isn’t just for famous people and social media influencers. All of us – whether we realize it or not – convey a brand. But not all of us have deliberately considered and shaped our brands. As a result, we leave it to others to judge for themselves what our brand is, and that may not be what we want.

PathWise’s “Developing Your Personal Brand” course will help you articulate your brand – what makes you, well, you – and put it to use. We cover what it really means to have a personal brand, how to build one, and how to apply it both online and offline.

We draw from recognized experts like Dorie Clark and others to help you build a brand that describes your unique value!

A successful young businessman confidently points towards himself, symbolizing personal branding and entrepreneurship success.

5 Video Based Modules

Each video is generally less than 15 minutes. Binge them all or take your time. It’s up to you!

70 Minutes of Guidance

Delivered by PathWise instructor Emily Lowry

2 Optional Worksheets and an assessment

Our worksheets will help you organize your thoughts as you work through the program

Course Overview

Module 1: What is a Personal Brand

Learn about personal brands, the elements that make up your brand and how personal brands are similar to corporate brands.

Module 2: Why Personal Brands Are Important

Understand the many ways having a strong personal brand can help you in your day-to-day work and in your broader career

Module 3: Strategies for Creating a Personal Brand

Work through the process of creating a personal brand that describes your unique value and character

Module 4: Communicating Your Personal Brand

Learn how to convey your brand in online and offline activities, particularly in the context of a job search

Module 5: Managing Your Personal Brand

Understand how to manage your brand over time, and what to do if you have an off-brand moment

Watch our short intro to see what you can expect

Pricing Options To Fit Your Needs

Self Guided

$29
Access to all program videos Access to all worksheets
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With Supplemental Career Coaching

$289
Access to all program videos Access to all worksheets 2 one hour coaching sessions with one of PathWise’s career coaches
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With Supplemental Leadership Coaching

$769
Access to all program videos Access to all worksheets 2 one hour coaching sessions with one of PathWise’s leadership coaches
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